Chapter 17
The King of Hearts
AN INTERLUDE.
Let’s take a break and explore one of the most popular films to show at Donald Pancho’s and The Guild.
I bring this up not because it is important, but just because I find it amusing.
To understand this, you need to know a bit about
King of Hearts, and so here is the story.
As far as I know, this story has never been told before.
I would love to know who created this poster.
Le roi de cur was a lovely movie that died at the box office
when it opened in France on Wednesday, 21 December 1966.
There was a reason for that financial death.
To explain that story, we need to wander back to earlier decades.
Foreign films had always had an audience in the US, as far back as the 1890’s.
Once Hollywood got going, though, foreign films fell by the wayside and attracted the smallest clientèle.
Beginning in 1921 there was a handful of “art houses” in the US devoted to finer films, especially foreign ones,
but many of those small cinemas were unstable businesses.
Not even Open City attracted large audiences, but then, in the 1950’s, there was a change.
American audiences saw Rashomon and then, about eight years later, The Seventh Seal.
That changed the landscape.
I can hardly imagine that even one moviegoer in a thousand had ever heard of such movies at the time,
but that less-than-one-in-a-thousand made up a significant and enthusiastic audience, an enthusiastic audience that wanted to see more and more and more.
Hollywood studios took note.
One of the distributors of foreign films in the US was
Ilya Lopert of Lopert Films, which had been financially unsuccessful.
Despite Lopert’s failure, United Artists sensed an opportunity, purchased the firm, and renamed it.
As of 1958, Lopert Pictures Corporation became a subsidiary of UA,
and Ilya Lopert became the representative for the bulk of UA’s European operations and projects.
UA generally released foreign films and oddball independent films under the Lopert imprimatur.
As French, Italian, and British movies continued to gain a foothold in the US market,
together with a small handful of Swedish and Japanese movies, with an occasional movie from different country,
Hollywood studios decided not merely to import the foreign products, but to have a hand in their production as well.
By the mid-1960’s, UA was most interested in funding French producers.
That was just in time for
Philippe de Broca,
who worked usually with his favorite writer,
Daniel Boulanger, the
The first Fildebroc film came from a story that was sold, at a high but unspecified price,
by Maurice Bessy,
who claimed that it was inspired by a news item about escapees from an insane asylum who took over a town in the north of France in WWII.
I have never found such a news story and I doubt that any such thing ever happened.
Fildebroc purchased the story and put Daniel Boulanger to work to transform it into a screenplay.
Ilya Lopert was frequently present during the filming and he got along famously with the de Broca couple.
In the first week of filming, the lead actor, Alan Bates, broke his ankle in a scene when he jumped off of the blockhouse.
He was unable to work for a full month.
Cinematographer Pierre Lhomme was interviewed for the 2017/2018
UA would not cover the overage and so Michelle de Broca asked for some advice from longtime friend
Alexandre “Sania” Mnouchkine, who offered some help.
In her interview on the
Michelle de Broca tells another story fragment,
and what she seems to mean is that after a press screening, the critics were so hostile towards the film
that her husband Philippe could not withstand the comments and left at midday.
We should become a little bit acquainted with French
Was it normal for a major film to open in six Paris cinemas?
Or twenty Paris cinemas?
Or one Paris cinema?
That is the mystery, which a Parisian could solve with one hour of browsing through microfilms at the downtown library,
but I am not in Paris and I do not have access to those microfilms or even to the downtown library.
Michelle de Broca said that Le roi de cur opened at fewer cinemas than usual,
and that is probably the primary cause of the minimal ticket sales.
This is what needs to be researched, together with the promotions, together with other ticket sales at the time.
From what little we can gather, I would postulate that the film received insufficient exposure and was given misleading promotions.
Either one of those mistakes could kill a film dead.
Another factor to take into account is that some movies — famously Dr. Zhivago, for instance —
simply stagnate for a few weeks or months before audiences discover them, which is when the films finally gain momentum.
Audiences expecting that Boulanger/de Broca would give them another screamingly funny outrageous adventure yarn such as
Cartouche or
That Man from Rio may have been a bit mystified.
Further, the poster made it clear that this was no swashbuckling adventure, which is what audiences associated with de Broca,
and the usual audience may thus have found no reason to gravitate towards it.
The lead actor was an Englishman, Alan Bates, and not
The critics, for the most part, excoriated the film — or, at least, that’s the story that has come down to us.
Pierre Lhomme mentions that the French critics, entirely missing the point of the story, universally described the film as being about insanity.
That mischaracterization may well have put exhibitors and audiences off.
The reports that have come down to us, which never include footnotes,
are that those 43,275 + 141,035 = 184,310 people loved the movie.
Yet, try as they might, the exhibitors and Les Productions Artistes Associés S.A.
could not entice more people into the cinemas.
Le roi de cur was promptly forgotten.
De Broca had had a string of successes.
Le roi de cur was reportedly his first flop.
According to
Wikipedia,
after the failure of Le roi de cur, de Broca gave up filmmaking
and briefly returned to Africa to work as pilot.
Nonetheless, he was back in the director’s seat soon enough —
thank heaven! for he’s one of my favorite filmmakers.
The Los Ángeles Times Calendar, Sunday, 13 October 1974, p. 34. As far as I can tell, The Grand Defiance was never produced.
Because of the Italian investment and the dual nationality, there was an Italian release as well, embarrassingly titled
Tutti pazzi meno io (Everybody’s Crazy Except for Me).
Why the change from a good title to a horrible one?
Michelle de Broca states, in her interview,
that there was a conjecture that a reason for the
Critics and historians generally talk about authorial touches and messages and opinions and the director’s hidden meanings.
That drives me kablooey.
I am not concerned that Vincent Canby liked this one but that Kevin Thomas didn’t,
or that Charles Champlin disliked something that John Simon liked,
and so forth, and don’t even get me started on Pauline Kael.
Why would anybody care about any of that?
I do not want to hear about the messages and meanings, which are so obvious that I don’t find discussion profitable.
Messages and meanings are the easy stuff.
I want to dig in further than that.
Furthermore, what few if any critics understand is that directors, more often than not,
have nothing to do with a movie apart from shouting out “Action!” and “Cut!”
(That’s one reason I like Tinto Brass, by the way.
He never called out “Action!” and “Cut!”
In their place, he called out,
“Ready, steady, go!”
and “Stop!”)
So, likes and dislikes and deeper meanings are generally not what I want to hear about.
That’s boring.
What I find exciting is studying all the contracts, all the drafts of the script, the budget, the receipts, the ledger sheets,
the shooting schedule, the call sheets, the camera reports,
the shooting logs, the editor’s notes, the lab reports,
the notes to the composer, the music cues, the postsync logs, the looping scripts,
the
Apparently, King of Hearts got a brief release in London.
Richard Roud wrote a negative assessment in
The Guardian, Friday, 6 December 1968, p. 8:
(Not so sure about Technicolor.
It was photographed in Eastmancolor.
The film was shot in
Techniscope, to which Technicolor had a monopoly,
and release prints sourced directly from Techniscope masters were made via
I find it a bit odd, by the way, that
United Artists
issued the film
in Germany. Perhaps there was a prepayment by an exhibitor’s circuit?
If it bombed in France, what made anybody think it might succeed in Germany?
I suppose the German version was dubbed entirely into German, which is the usual practice in that country.
That would make nonsense of the story.
How well did the film do in Germany?
I do not know.
As I mentioned above, United Artists released the film in the US through its subsidiary,
Lopert Pictures Corporation.
This was surely due not only to a deal with Ilya Lopert.
It was the foreign and specialty films that were most likely to gain notoriety when the censors went on the warpath,
and UA did not want its name associated with such scandal.
Lopert was a good cover.
Lopert’s 1967 preview for the US, Canada, and, I would presume, Australia. This exact same preview was also used later by The Film Group, Inc.
Lopert opened the film here in the US beginning on Monday, 19 June 1967,
at a Manhattan cinema called The Festival, a part of the
Walter Read Organization chain.
It ran there through Tuesday, 8 August 1967, a run of seven weeks and two days,
and it received a favorable review from the
Ridgewood Herald News
and, surprisingly, even from
Vincent Canby (shudder).
Ads referred to the film variously as
The King of Hearts
or, more often, without the article, King of Hearts.
What happened? There is no published record, but it is obvious what happened.
The logo on the left is the original.
Then there was a four-hour conference in a nicotine-filled studio boardroom with overflowing ashtrays
in which the executives loudly and vociferously debated at length on what the correct title should be,
and they decided, after witnessing an elaborate visual presentation
by a young,
The received wisdom is that the film took a critical and
|
OPEN | CLOSE | BOOKING | DAYS | CITY | CINEMA | PROGRAM | REVIEW |
1967-Jun-19 Mon | 1967-Aug-08 Tue | Première | 51 | Manhattan NY | The Festival | King of Hearts | favorable and favorable and favorable and mixed and favorable and euphoric |
1967-Jul-27 Thu | 1967-Jul-27 Thu | Festival | 1 | Vancouver BC | Varsity | King of Hearts | N/A |
1967-Aug-02 Wed | 1967-Nov-07 Tue | 1st run | 98 | San Francisco CA | The Bridge | King of Hearts | favorable and favorable and favorable PR, PR |
1967-Aug-09 Wed | 1967-Aug-15 Tue | 1st run | 7 | Minneapolis MN | GCC Southdale Shopping Center Cinema II | King of Hearts | mixed |
1967-Aug-09 Wed | 1967-Aug-15 Tue | 1st run | 7 | Minneapolis MN | Mann Uptown | King of Hearts | |
1967-Aug-09 Wed | 1967-Sep-19 Tue | 1st run | 40 | Oakland CA | Tower | King of Hearts | favorable PR |
1967-Aug-11 Fri | 1967-Aug-17 Thu | 1st run | 7 | Salt Lake UT | The Tower | King of Hearts | profile, PR, PR |
1967-Aug-15 Tue | 1967-Sep-19 Tue | 1st run | 36 | Los Ángeles CA | Granada | King of Hearts | favorable and
negative PR, PR, PR, PR, PR, PR |
1967-Aug-16 Wed | 1967-Oct-10 Tue | 1st run | 56 | Washington DC | Capitol Hill | King of Hearts | favorable |
1967-Aug-19 Sat (preview) | 1967-Sep-26 Tue | 1st run | 39 | Philadelphia PA | Lane | King of Hearts | favorable |
1967-Aug-30 Wed | 1967-Sep-19 Tue | 1st run | 21 | Cleveland OH | Colony | King of Hearts | favorable |
1967-Aug-30 Wed | 1967-Sep-05 Tue | 1st run | 7 | Milwaukee WI | Downer | King of Hearts (dubbed) | PR and negative |
1967-Aug-30 Wed | 1967-Sep-19 Tue | 1st run | 21 | Baltimore MD | 5 West | King of Hearts | negative and negative PR, PR, PR |
1967-Sep-01 Fri | 1967-Sep-28 Thu | Showcase | 28 | Chicago IL | Village | King of Hearts | favorable and
favorable and
favorable PR, PR |
1967-Sep-01 Fri | 1967-Sep-28 Thu | Showcase | 28 | Chicago IL | Hyde Park | King of Hearts | |
1967-Sep-01 Fri | 1967-Sep-28 Thu | Showcase | 28 | Chicago IL | Devon | King of Hearts | |
1967-Sep-01 Fri | 1967-Sep-28 Thu | Showcase | 28 | Highland Park IL | Highland Park | King of Hearts | |
1967-Sep-01 Fri | 1967-Sep-21 Thu | 1st run | 21 | Kansas City MO | Kimo | King of Hearts | negative PR |
1967-Sep-13 Wed | 1967-Sep-19 Tue | 1st run | 7 | Ithaca NY | Temple | King of Hearts (dubbed) | favorable (if you can ignore the lousy dubbing job) |
1967-Sep-13 Wed | 1967-Sep-26 Tue | 1st run | 14 | Rochester NY | Little | King of Hearts | favorable and favorable and favorable |
1967-Sep-13 Wed | 1967-Sep-19 Tue | 1st run | 7 | Dallas TX | Fine Arts | King of Hearts | favorable |
1967-Sep-13 Wed | 1967-Sep-28 Thu | 1st run | 16 | Pittsburgh PA | Squirrel Hill | King of Hearts (dubbed) | negative and
negative PR |
1967-Sep-20 Wed | 1967-Oct-03 Tue | Subrun | 14 | New Haven CT | Lincoln | King of Hearts (held over 1 week) | none |
1967-Sep-20 Wed | 1967-Sep-28 Tue | 1st run | 7 | Fort Worth TX | Bowie | King of Hearts | negative PR, PR, PR |
1967-Sep-20 Wed | 1967-Oct-24 Tue | Subrun | 35 | Albany CA | Albany | Blow-Up King of Hearts |
N/A |
1967-Sep-21 Thu | 1967-Oct-11 Wed | 1st run | 21 | Montréal PQ | Cinema Odeon, place du Canada | King of Hearts | favorable |
1967-Sep-22 Fri | 1967-Sep-28 Thu | Subrun | 7 | Oak Park IL | Lamar | King of Hearts | N/A |
1967-Sep-22 Fri | 1967-Oct-05 Thu | 1st run | 14 | Reno NV | Sparks | King of Hearts Morgan! |
none |
1967-Sep-27 Wed | 1967-Oct-03 Tue | 1st run | 7 | Buffalo NY | North Park | King of Hearts | N/A |
1967-Sep-27 Wed | 1967-Oct-02 Mon | Subrun | 6 | Castro Valley CA | Chabot | King of Hearts The Shameless Old Lady |
N/A |
1967-Sep-27 Wed | 1967-Oct-03 Tue | 1st run | 7 | Riverside CA | Stage I | King of Hearts Up to His Ears |
not found |
1967-Sep-30 Sat | 1967-Oct-05 Thu | 2nd run | 6 | Wilmette IL | Wilmette | King of Hearts weekend matinée: The Three Stooges Meet Hercules) |
N/A |
1967-Oct-04 Wed | 1967-Oct-24 Tue | 1st run | 21 | St Louis MO | Fine Arts | King of Hearts (dubbed) | negative (badly dubbed) |
1967-Oct-05 Thu | 1967-Oct-11 Wed | 1st run | 7 | Nashville TN | Belcourt | King of Hearts | noncommittal |
1967-Oct-11 Wed | 1967-Oct-29 Sun | 1st run | 19 | Boston MA | Cinema Kenmore | King of Hearts short subjects: Two The American Way |
favorable and
favorable PR, PR, PR |
1967-Oct-11 Wed | 1967-Oct-24 Tue | 1st run | 14 | Hartford CT | Rivoli | King of Hearts The Sailor from Gibraltar |
N/A |
1967-Oct-11 Wed | 1967-Nov-14 Tue | Subrun | 35 | Larkspur CA | Lark | King of Hearts The Shameless Old Lady |
favorable and favorable and favorable and favorable |
1967-Oct-13 Fri | 1967-Oct-26 Thu | 1st run | 14 | Atlanta GA | 10th Street Art | King of Hearts | favorable PR, PR |
1967-Oct-19 Thu | 1967-Nov-21 Tue | Subrun | 34 | Palo Alto | Bijou | King of Hearts short subject: Two |
favorable |
1967-Oct-19 Thu | 1967-Nov-20 Mon | Subrun | 32 | San Carlos CA | Tivoli |
King of Hearts A Thousand Clowns (10/19–11/02) Dr. Strangelove (11/03–11/20) |
favorable |
1967-Oct-15 Sun | 1967-Oct-15 Sun | Sneak | 1 | Normal IL | Normal | Two for the Road King of Hearts |
N/A |
1967-Oct-20 Fri | 1969-Oct-26 Thu | Subrun | 7 | Normal IL | Normal | King of Hearts short subject: The Legend of Jimmy Blue Eyes |
N/A |
1967-Oct-24 Tue | 1967-Nov-07 Tue | 2nd run | 15 | Detroit MI | Studio North | King of Hearts | mixed |
1967-Oct-25 Wed | 1967-Oct-31 Tue | Subrun | 7 | Oaklyn NJ | Ritz Oaklyn | King of Hearts | N/A |
1967-Oct-25 Wed | 1967-Oct-31 Tue | Showcase | 7 | Hermosa CA | NGC Hermosa | Marat/Sade King of Hearts |
N/A |
1967-Oct-25 Wed | 1967-Oct-31 Tue | Showcase | 7 | Inglewood CA | NGC 5th Avenue | Marat/Sade King of Hearts |
N/A |
1967-Oct-25 Wed | 1967-Oct-31 Tue | Showcase | 7 | Los Ángeles CA | NGC Fairfax | Marat/Sade King of Hearts |
N/A |
1967-Oct-25 Wed | 1967-Oct-30 Mon | Showcase | 6 | Seal Beach CA | NGC Bay | Marat/Sade King of Hearts |
N/A |
1967-Oct-25 Wed | 1967-Oct-31 Tue | Subrun | 7 | Woodland Hills CA | Art | King of Hearts Marat/Sade |
PR |
1967-Oct-28 Sat | 1967-Oct-31 Tue | Showcase | 4 | Glendale CA | NGC Capitol | Marat/Sade King of Hearts |
N/A |
1967-Oct-28 Sat | 1967-Oct-31 Tue | Showcase | 4 | Los Ángeles CA | NGC Rialto | Marat/Sade King of Hearts |
N/A |
1967-Oct-28 Sat | 1967-Oct-31 Tue | Showcase | 4 | North Hollywood CA | NGC Guild | Marat/Sade King of Hearts |
PR |
1967-Oct-28 Sat | 1967-Oct-31 Tue | Showcase | 4 | Pasadena CA | NGC State | Marat/Sade King of Hearts |
N/A |
1967-Nov-01 Wed | 1967-Nov-07 Tue | 2nd run | 7 | Manhattan NY | Studio Cinema at Lincoln Center | King of Hearts | N/A |
1967-Nov-01 Wed | 1967-Nov-02 Tue | 3rd run | 2 | Canoga Park CA | Baronet | Marat/Sade King of Hearts |
favorable |
1967-Nov-01 Wed | 1967-Nov-02 Tue | 3rd run | 2 | Hollywood CA | Academy | Marat/Sade King of Hearts |
N/A |
1967-Nov-01 Wed | 1967-Nov-21 Tue | 3rd run | 21 | Hollywood CA | Gordon | Marat/Sade King of Hearts |
favorable |
1967-Nov-01 Wed | 1967-Nov-02 Tue | 3rd run | 2 | Los Ángeles CA | Embassy | Marat/Sade King of Hearts |
N/A |
1967-Nov-01 Wed | 1967-Nov-01 Wed | 3rd run | 1 | Los Ángeles CA | Stanley-Warner La Mirada | Marat/Sade King of Hearts |
N/A |
1967-Nov-01 Wed | 1967-Nov-02 Tue | 3rd run | 2 | Los Ángeles CA | Studio 1 | Marat/Sade King of Hearts |
N/A |
1967-Nov-01 Wed | 1967-Nov-07 Tue | 2nd run | 7 | Danville CA | Village | King of Hearts The Shameless Old Lady |
N/A |
1967-Nov-03 Fri | 1967-Nov-09 Thu | 2nd run | 7 | Milwaukee WI | Tower Art | King of Hearts Persona |
N/A |
1967-Nov-06 Mon | 1967-Nov-14 Tue | 2nd run | 9 | Berkeley CA | U.C. | King of Hearts Nutty, Naughty Chateau |
N/A |
1967-Nov-08 Wed | 1967-Nov-13 Mon | Subrun | 6 | Stamford CT | Avon | King of Hearts | none |
1967-Nov-08 Wed | 1967-Nov-14 Tue | 3rd run | 7 | Hollywood CA | Clinton | Blow-Up King of Hearts |
N/A |
1967-Nov-10 Fri | 1967-Nov-20 Tue | 1st run | 11 | Seattle WA | Neptune | King of Hearts | favorable |
1967-Nov-11 Sat | 1967-Dec-03 Sun | 3rd run | 23 | Los Ángeles CA | Royal | Loving Couples King of Hearts |
N/A |
1967-Nov-15 Wed | 1967-Nov-20 Mon | Subrun | 6 | Dana Point CA | Niguel | Marat/Sade King of Hearts |
N/A |
1967-Nov-15 Wed | 1967-Nov-21 Tue | Subrun | 7 | Pacific Palisades CA | Bay | King of Hearts Up to His Ears |
N/A |
1967-Nov-15 Wed | 1967-Nov-21 Tue | Subrun | 7 | Tarzana CA | Corbin | King of Hearts Up to His Ears |
N/A |
1967-Nov-15 Wed | 1967-Dec-02 Sat | Subrun | 17 | Tiburon CA | Playhouse | King of Hearts The Shameless Old Lady |
N/A |
1967-Nov-18 Sat | 1967-Nov-18 Sat | Subrun | 1 | San Rafael CA | Rafael | King of Hearts The Shameless Old Lady Tony Rome The Further Perils of Laurel and Hardy |
N/A |
1967-Nov-19 Mon | 1967-Nov-28 Tue | Subrun | 10 | Alexandria VA | Richmond Playhouse | King of Hearts | N/A |
1967-Nov-20 Mon | 1967-Nov-27 Mon | 3rd run | 8 | Los Ángeles CA | Tivoli Plaza | Loving Couples King of Hearts |
N/A |
1967-Nov-22 Wed | 1967-Dec-05 Tue | 3rd run | 14 | San Francisco | New Royal | King of Hearts The Sailor from Gibraltar |
N/A |
1967-Nov-24 Fri | 1967-Nov-30 Thu | 1st run | 7 | Cincinnati OH | Esquire | King of Hearts | negative |
1967-Nov-29 Wed | 1967-Dec-05 Tue | Subrun | 7 | Rosslyn VA | Rosslyn Plaza | King of Hearts | N/A |
1967-Nov-29 Wed | 1967-Dec-05 Tue | Subrun | 7 | Montclair CA | Montclair | Tony Rome King of Hearts |
N/A |
1967-Dec-03 Sun | 1967-Dec-05 Tue | Subrun | 3 | Provo UT | Academy | Marat/Sade King of Hearts |
N/A |
1967-Dec-06 Wed | 1967-Dec-12 Tue | 3rd run | 7 | Hollywood CA | Oriental | Barefoot in the Park King of Hearts |
N/A |
1967-Dec-08 Fri | 1967-Dec-14 Thu | Showcase | 7 | Miami FL | Mayfair | King of Hearts | PR |
1967-Dec-08 Fri | 1967-Dec-17 Sun | Showcase | 10 | Miami FL | Normandie | King of Hearts | PR |
1967-Dec-08 Fri | 1967-Dec-14 Thu | Showcase | 7 | Miami FL | Sunset | King of Hearts | PR |
1967-Dec-08 Fri | 1967-Dec-17 Sun | 2nd run | 10 | Chicago IL | 400 | King of Hearts The War Game weekend matinée: The Christmas That Almost Wasn’t Rudolf the Red-Nosed Reindeer |
N/A |
1967-Dec-17 Sun | 1967-Dec-23-Sat | 1st run | 7 | San António TX | Art | King of Hearts Fanny Hill |
PR, PR, PR |
1967-Dec-19 Tue | 1967-Dec-19 Tue | Subrun | 1 | Trenton NJ | Brunswick | King of Hearts | favorable (syndicated) |
1967-Dec-22 Fri | 1967-Dec-24 Sun | 3rd run | 3 | Los Ángeles CA | Palms | The Jokers King of Hearts |
N/A |
1968-Jan-07 Sun | 1968-Jan-09 Tue | Subrun | 3 | Bloomington IN | Von Lee | King of Hearts | N/A |
1968-Jan-09 Tue | 1968-Jan-16 Tue | Subrun | 8 | San Mateo CA | San Mateo | How I Won the War King of Hearts |
N/A |
1968-Jan-09 Tue | 1968-Jan-16 Tue | Subrun | 8 | Mountain View CA | Monte Vista Drive-In | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Carmichael CA | UA Cinema 150 | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Sacramento CA | UA Southgate Auto-Movie | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Roseville CA | Tower | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Fremont CA | Fox Fremont | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Alameda CA | Alameda | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Oakland CA | Fairfax | How I Won the War King of Hearts |
N/A |
1968-Jan-10 Wed | 1968-Jan-16 Tue | Subrun | 7 | Orinda CA | Orinda | How I Won the War King of Hearts |
N/A |
1968-Jan-12 Fri | 1968-Jan-14 Sun | Subrun | 3 | Lima OH | Sigma | Persona King of Hearts |
N/A |
1968-Jan-12 Fri | 1968-Jan-18 Thu | 1st run | 7 | Tucson AZ | The Loft | King of Hearts | favorable |
1968-Jan-14 Sun | 1968-Jan-18 Thu | 1st run | 5 | Spokane WA | Dishman | Murder Most Foul King of Hearts |
favorable |
1968-Jan-18 Thu | 1968-Jan-18 Thu | Subrun | 1 | Great Falls MT | Fox Civic Center | King of Hearts | PR |
1968-Jan-18 Thu | 1968-Mar-20 Wed | 1st run | 63 | Vancouver BC | Varsity | King of Hearts | favorable and favorable and favorable and favorable |
1968-Jan-19 Fri | 1968-Jan-30 Tue | Subrun | 12 | San Diego CA | Fine Arts | King of Hearts | N/A |
1968-Jan-30 Wed | 1968-Feb-06 Tue | Subrun | 7 | Santa Rosa CA | Roxy | How I Won the War King of Hearts |
N/A |
1968-Jan-31 Wed | 1968-Feb-06 Tue | Subrun | 7 | Cambridge MA | Harvard Square | The Thief of Paris King of Hearts |
N/A |
1968-Jan-31 Wed | 1968-Feb-06 Tue | 1st run | 1 | Indianapolis IN | Esquire | King of Hearts | PR, PR |
1968-Feb-04 Sun | 1968-Feb-10 Sat | Subrun | 7 | Highland IN | Town | King of Hearts (adults only) | PR |
1968-Feb-08 Thu | 1968-Feb-08 Thu | Subrun | 1 | Murfreesboro TN | Princess | King of Hearts | N/A |
1968-Feb-09 Fri | 1968-Feb-15 Thu | Subrun | 7 | East Lansing MI | State | King of Hearts | N/A |
1968-Feb-14 Wed | 1968-Feb-15 Thu | Subrun | 2 | Visalia CA | Grand | King of Hearts | PR |
1968-Feb-14 Wed | 1968-Feb-20 Tue | 1st run | 7 | Salem OR | Hollywood | King of Hearts short subject: Road to Adventure (Wed & Thu shows presented by American Association University Women) |
PR |
1968-Feb-19 Mon | 1968-Feb-20 Tue | Subrun | 2 | Hanover NH | Nugget | King of Hearts | N/A |
1968-Feb-19 Mon | 1968-Feb-20 Tue | Repertory | 2 | Canyon TX | Olympic | King of Hearts (adults only) | N/A |
1968-Feb-23 Fri | 1968-Feb-29 Thu | 1st run | 7 | Louisville KY | Crescent | King of Hearts (subtitled) | negative PR |
1968-Mar-04 Mon | 1968-Mar-05 Tue | Repertory | 2 | Calgary AB | Studio 82 | King of Hearts (adults only) | N/A |
1968-Mar-08 Fri | 1968-Mar-14 Thu | 1st run | 7 | Akron OH | Art | King of Hearts | favorable PR |
1968-Mar-10 Sun | 1968-Mar-14 Thu | Subrun | 5 | Sebastopol CA | Redwood Empire Analy | King of Hearts | N/A |
1968-Mar-13 Wed | 1968-Apr-30 Tue | Subrun | 49 | Berkeley CA | Northside Studio A | King of Hearts 10:30 P.M. Summer |
N/A |
1968-Mar-13 Wed | 1968-Mar-18 Mon | 2nd run | 6 | La Jolla CA | Unicorn | And Quiet Flows the Don King of Hearts |
N/A |
1969-Mar-15 Fri | 1969-Mar-21 Thu | 1st run | 7 | Albuquerque NM | Don Pancho’s | King of Hearts | none |
1968-Mar-18 Mon | 1968-Mar-19 Tue | 2nd run | 2 | Atlanta GA | Storey’s Emory | King of Hearts | N/A |
1968-Mar-20 Wed | 1968-Apr-09 Tue | 2nd run | 21 | Belmont CA | Bel-Art | Live for Life King of Hearts |
N/A |
1968-Mar-21 Thu | 1968-Mar-23 Sat | 2nd run | 3 | Philadelphia PA | Center | King of Hearts Le bonne soupe |
N/A |
1968-Mar-22 Fri | 1968-Mar-23 Sat | Subrun | 2 | Edmonton AB | Studio 82 | King of Hearts (subtitled) | N/A |
1968-Mar-22 Fri | 1968-Mar-28 Thu | 1st run | 7 | Dayton OH | Art | King of Hearts | favorable |
1968-Mar-22 Fri | 1968-Mar-23 Sat | Subrun | 2 | Selma CA | Park | How I Won the War King of Hearts |
N/A |
1968-Mar-27 Wed | 1968-Apr-09 Tue | 2nd run | 14 | Los Altos CA | Altos International | Live for Life King of Hearts |
N/A |
1968-Mar-29 Fri | 1968-Apr-04 Thu | Subrun | 7 | Evanston IL | Coronet | King of Hearts (subtitled) | N/A |
1968-Mar-29 Fri | 1968-Apr-09 Tue | 2nd Run | 12 | San Francisco CA | Surf | King of Hearts (subtitled) The Thief of Paris (subtitled) |
N/A |
1968-Apr-04 Thu | 1968-Apr-06 Sat | Repertory | 3 | Troy NY | Cinema Art | Persona King of Hearts |
N/A |
1968-Apr-10 Wed | 1968-Apr-16 Tue | 2nd run | 7 | Burlingame CA | Encore | The Taming of the Shrew King of Hearts |
N/A |
1968-Apr-17 Wed | 1968-May-07 Tue | 2nd run | 21 | Palo Alto CA | Stanford | Planet of the Apes King of Hearts |
N/A |
1968-Apr-24 Wed | 1968-May-09 Thu | 2nd run | 16 | Spokane WA | Dishman | A Man and a Woman King of Hearts |
N/A |
1968-May-01 Wed | 1968-May-07 Tue | 3rd run | 7 | Los Ángeles CA | Royal | How I Won the War King of Hearts |
N/A |
1968-May-01 Wed | 1968-May-07 Tue | Subrun | 7 | Corona del Mar CA | Port | How I Won the War King of Hearts |
N/A |
1968-May-03 Fri | 1968-May-19 Thu | Subrun | 7 | Chico CA | Vecino | Persona (dubbed) King of Hearts (dubbed) |
N/A |
1968-May-08 Wed | 1968-May-08 Wed | Repertory | 1 | Portland IN | Hines | King of Hearts (presented by the Portland Cinema Society) | PR |
1968-May-08 Wed | 1968-May-14 Tue | Subrun | 7 | Fresno CA | Tower | The Party King of Hearts |
N/A |
1968-May-08 Wed | 1968-May-14 Tue | Subrun | 7 | Soquel CA | Soquel | How I Won the War King of Hearts |
N/A |
1968-May-15 Wed | 1968-May-18 Sat | 2nd run | 4 | Miami FL | Plaza Art | Never on Sunday King of Hearts |
N/A |
1968-May-17 Fri | 1968-May-23 Thu | 2nd run | 7 | Montréal PQ | Verdi | The Thief of Paris King of Hearts |
PR |
1968-May-17 Fri | 1968-May-17 Fri | Subrun | 1 | Bozeman MT | Rialto | King of Hearts Persona |
N/A |
1968-May-24 Fri | 1968-Jul-18 Thu | 2nd run | 28 | Berkeley CA | Elmwood | Closely Watched Trains King of Hearts |
N/A |
1968-May-29 Wed | 1968-Jun-25 Tue | 2nd run | 28 | Palo Alto CA | Fine Arts | Closely Watched Trains King of Hearts |
N/A |
1968-Jun-05 Wed | 1968-Jun-25 Tue | 2nd run | 21 | Concord CA | Showcase | The Fox King of Hearts |
N/A |
1968-Jun-06 Thu | 1968-Jun-12 Wed | 2nd run | 7 | Vancouver BC | West Van | King of Hearts | PR |
Published after the film had finished its Miami run. |
|||||||
1968-Jun-19 Wed | 1968-Jun-25 Tue | 2nd run | 7 | Sacramento CA | J Street Cinema | Ulysses King of Hearts |
N/A |
1968-Jun-26 Wed | 1968-Jul-09 Tue | 2nd run | 14 | Mill Valley CA | Sequoia | Boom King of Hearts |
N/A |
1968-Jun-26 Wed | 1968-Jul-02 Tue | 2nd run | 7 | Sonoma CA | Redwood Empire Sebastiani | How I Won the War King of Hearts |
N/A |
1968-Jun-26 Wed | 1968-Jul-02 Tue | 3rd run | 7 | La Jolla CA | Unicorn | I, Marquis de Sade King of Hearts |
N/A |
1968-Jul-03 Wed | 1968-Jul-16 Tue | 3rd run | 14 | Belmont CA | Bel-Art | Closely Watched Trains King of Hearts |
N/A |
1968-Jul-17 Wed | 1968-Jul-30 Tue | 3rd run | 14 | Oakland CA | Cine 7 | A Man and a Woman King of Hearts short subject: Bach to Bach |
N/A |
1968-Jul-19 Fri | 1968-Jul-25 Thu | 3rd run | 7 | Chicago IL | Cinema | King of Hearts You’re a Big Boy Now |
N/A |
|
|||||||
1968-Aug-01 Thu | 1968-Aug-03 Sat | 3rd run | 3 | Philadelphia PA | Center | The Tiger Makes Out King of Hearts |
N/A |
1968-Sep-04 Wed | 1968-Sep-17 Tue | 3rd run | 14 | San Mateo CA | Palm | Don’t Look Back King of Hearts |
N/A |
1968-Sep-20 Fri | 1968-Sep-20 Fri | Repertory | 1 | Chicago IL | Clark | What’s Up, Tiger Lily? King of Hearts |
N/A |
1968-Sep-30 Mon | 1968-Oct-09 Wed | 3rd run | 10 | San Francisco CA | Straight | Revolution King of Hearts Fri & Sat nights: Congress of Wonders Frumious Bandersnatch |
N/A |
The Vancouver Sun vol. 82 no. 306, Friday, 4 October 1968, p. 27A. |
|||||||
1968-Oct 10 Thu | 1968-Oct-17 Thu | Repertory | 8 | San Francisco CA | Gateway | 8½ King of Hearts |
N/A |
1968-Oct 10 Thu | 1968-Oct-17 Thu | Repertory | 8 | Berkeley CA | Cinema | 8½ King of Hearts |
N/A |
1968-Oct-11 Fri | 1968-Oct-17 Thu | Repertory | 7 | Vancouver BC | The New Bay | Fitzwilly King of Hearts |
N/A |
1968-Oct-12 Sat | 1968-Oct-12 Sat | Repertory | 1 | Lafayette LA | Center | King of Hearts (11:30pm show, French-film series) | N/A |
1968-Oct-29 Tue | 1968-Oct-31 Thu | Repertory | 3 | New Paltz NY | Academy | King of Hearts (subtitled) | N/A |
1968-Nov-01 Fri | 1968-Nov-01 Fri | Repertory | 1 | College Station TX | Memorial Student Center Ballroom | King of Hearts (sponsored by Contemporary Arts Committee; 16mm?) | N/A |
1968-Nov-10 Sun | 1968-Nov-10 Sun | Repertory | 1 | Lafayette IN | Loeb Playhouse | King of Hearts (Film Series 25, sponsored by Famous Films Group and Purdue Cinema Club) | N/A |
1968-Nov-20 Wed | 1968-Nov-26 Tue | Repertory | 7 | Oklahoma City OK | Trend | King of Hearts | N/A |
1968-Nov-20 Wed | 1968-Nov-26 Tue | Repertory | 7 | Berkeley CA | Northside Studio B | King of Hearts 10:30 P.M. Summer |
N/A |
1968-Nov-21 Thu? | 1968-Nov-21 Thu? | Repertory | 1 | Calgary AB | Jubilee Auditorium | King of Hearts (sponsored by the Calgary Film Society) | N/A |
The compositor at The Guardian and The Observer attempted to show off by translating the English titles back to French, and he got them wrong: “Le Roi de Coeurs” and “Jeune Monde.” Interestingly, A Young World/Un monde nouveau was also financed by Les Productions Artistes Associés S.A. and Compania Cinematografica Montoro, which would explain the double bill. As far as I know, King of Hearts was never again shown in the UK, presumably because there was only one print, which was either chewed to death or returned to some other country. |
|||||||
1968-Dec-05 Thu | 1968-Dec-25 Wed | 1st run | 21 | London UK | Cameo-Poly | King of Hearts (subtitled) A Young World (subtitled) |
negative |
1968-Dec-08 Sun | 1968-Dec-10 Tue | Repertory | 3 | Cambridge MA | Brattle | King of Hearts | N/A |
1968-Dec-12 Thu | 1968-Dec-14 Sat | Repertory | 3 | Madison WI | Wisconsin Union Play Circle | King of Hearts (16mm?) | N/A |
1968-Dec-18 Wed | 1968-Dec-23 Mon | Repertory | 6 | San Francisco CA | Surf | The Bride Wore Black King of Hearts |
N/A |
1968-Dec-30 Mon | 1968-Dec-31 Tue | Repertory | 2 | Montréal PQ | Verdi | King of Hearts The Thief of Paris (subtitled) |
N/A |
1968-Dec-30 Mon | 1968-Dec-31 Tue | Repertory | 2 | Laval PQ | Lido | Le roi de cur Le voleur |
N/A |
1969-Jan-07 Tue | 1969-Jan-09 Thu | Repertory | 3 | Syracuse NY | Gifford Auditorium | King of Hearts (sponsored by Syracuse University Film Forum; 16mm?) | N/A |
1969-Jan-08 Wed | 1969-Jan-09 Thu | Subrun | 2 | Anniston AL | Bama Drive-In | King of Hearts Is Paris Burning? |
N/A |
1969-Jan-14 Tue | 1969-Jan-16 Thu | Repertory | 3 | New Paltz NY | Academy | King of Hearts | N/A |
1969-Jan-16 Thu | 1969-Jan-18 Sat | Repertory | 3 | Philadelphia PA | Center | King of Hearts Crazy for Love |
N/A |
1969-Jan-19 Sun | 1969-Jan-19 Sun | Repertory | 1 | Ottawa ON | Elmdale | King of Hearts (subtitled) | N/A |
1969-Feb-01 Sat | 1969-Feb-02 Sun | Repertory | 2 | Saskatoon SK | Roxy | King of Hearts (Odeon’s experiment with an “International Film Festival”) | Editorial |
1969-Feb-08 Sat | 1969-Feb-08 Sat | Repertory | 1 | Ithaca NY | Cornell University Cinema at the Alice Statler Auditorium | King of Hearts | N/A |
1969-Feb-14 Fri | 1969-Feb-15 Sat | Repertory | 2 | Ithaca NY | |||
1969-Feb-14 Fri | 1969-Feb-20 Thu | Repertory | 7 | Chicago IL | Adelphi | A Thousand Clowns King of Hearts |
N/A |
1969-Feb-20 Thu | 1969-Feb-20 Thu | Repertory | 1 | Pensacola FL | Pen | King of Hearts | N/A |
1969-Mar-02 Sun | 1969-Mar-02 Sun | Repertory | 1 | Long Beach CA | Long Beach State College Little Theatre | King of Hearts (with short subjects, presented by the Long Beach Film Society in Coöperation with the College Symposium of the Associated Students) | N/A |
1969-Mar-12 Wed | 1969-Mar-18 Thu | 1st run | 7 | Orlando FL | Vogue | King of Hearts | PR, PR |
1969-Mar-12 Wed | 1969-Mar-15 Sat | Repertory | 4 | Philadelphia PA | Band Box | Yellow Submarine King of Hearts |
N/A |
1969-Mar-12 Wed | 1969-Apr-15 Tue | Repertory | 35 | Lafayette CA | Park | Faces King of Hearts |
N/A |
1969-Mar-14 Fri | 1969-Mar-20 Thu | Repertory | 7 | Tempe AZ | Valley Art | 17 King of Hearts (3/15 at midnight: underground cinema; 3/16: Mr. Hulot’s Holiday added between features) |
N/A |
| |||||||
1969-Mar-19 Wed | 1969-Mar-20 Thu | Repertory | 2 | Cincinnati OH | Alpha VI | King of Hearts | favorable |
1969-Mar-19 Wed | 1969-Mar-25 Tue | Repertory | 7 | San Leandro CA | Stadium Automovie | A Man and a Woman (dubbed) King of Hearts |
N/A |
1969-Mar-27 Thu | 1969-Apr-01 Tue | 1st run | 6 | Tamuning GU | Johnston (wrongly captioned photo) (another photo) |
King of Hearts |
favorable |
1969-Apr-09 Wed | 1969-Apr-15 Tue | Subrun | 7 | Keyport NJ | Strand | Shame King of Hearts |
N/A |
1969-Apr-10 Thu | 1969-Apr-15 Tue | Subrun | 6 | Irvington NJ | Art | Shame King of Hearts |
N/A |
1969-Apr-09 Wed | 1969-Apr-11 Fri | 3rd run | 3 | Bronx NY | Brand Surrey | King of Hearts Shame |
N/A |
1969-May-09 Fri | 1969-May-09 Fri | Repertory | 1 | Chicago IL | Playboy | The Heart Is a Lonely Hunter after-midnight Saturday show: King of Hearts chapter of Flash Gordon: The Clay People |
N/A |
1969-May-09 Fri | 1969-May-10 Sat | 3rd run | 2 | San Francisco CA | Powell | The Marriage of Figaro King of Hearts |
N/A |
1969-May-11 Sun | 1969-May-11 Sun | Special | 1 | Kansas City MO | Kimo | King of Hearts | N/A |
1969-May-13 Tue | 1969-May-13 Tue | Benefit | 1 | Westport CT | Fine Arts 1 | King of Hearts | N/A |
1969-May-14 Wed | 1969-May-20 Tue | 3rd run | 7 | Kansas City MO | Lakeside Drive-In | 100 Rifles The Brick Dollhouse King of Hearts |
N/A |
1969-Jun-12 Thu | 1969-Jul-02 Wed | 3rd run | 21 | Saratoga CA | Saratoga | Monterey Pop King of Hearts |
N/A |
1969-Jun-25 Wed | 1969-Jul-15 Tue | 3rd run | 21 | Albany CA | Albany | Monterey Pop King of Hearts (held over 2 weeks) |
N/A |
1969-Jul-16 Wed | 1969-Aug-26 Tue | 3rd run | 42 | San Francisco CA | Richelieu | Monterey Pop King of Hearts short subject, 8/1–8/26: Chiefs |
N/A |
1969-Aug-21 Thu | 1969-Sep-03 Wed | 1st run | 12 | Sydney NSW | Hoyt’s Town | King of Hearts (dubbed) It Happened Here (No Sunday screenings) |
negative and favorable |
1969-Oct-09 Thu | 1969-Nov-04 Tue | 1st run | 27 | Melbourne VIC | Dendy | King of Hearts (dubbed?) The Knack and How to Get It on stage: Miss Marian Angel |
none |
1969-Dec-04 Thu | 1969-Dec-10 Wed | 2nd run | 7 | Sydney NSW | Rose Bay | King of Hearts (dubbed?) The Pink Panther |
N/A |
1970-Jul-07 Tue | 1970-Jul-07 Tue | Special | 1 | Ottawa ON | National Arts Centre Opera House | King of Hearts | favorable |
1970-Oct-21 Wed | 1970-Oct-27 Tue | Subrun | 7 | Troy NY | Oxford | King of Hearts | favorable |
1970-Nov-07 Sat | 1970-Nov-08 Sun | Special | 2 | Des Moines IA | First Unitarian Church Auditorium | King of Hearts | favorable |
1971-Jan-16 Sat | 1971-Jan-16 Sat | Special | 1 | Santa Fé NM | St. John’s College, Great Hall | King of Hearts | none |
1971-Feb-10 Wed | 1976-Apr-13 Tue | Repertory | 1,890 | Cambridge MA | Central Square Cinema 1 | King of Hearts (double featured with various films) |
none |
1971-Apr 25 Sun | 1971-Apr 25 Sun | Repertory | 1 | Lithgow NSW | Union | King of Hearts (dubbed?) That Man from Rio |
N/A |
1973-Mar-30 Fri | 1973-Apr-05 Thu | Repertory | 1 | Buffalo NY | Amherst Theatre | King of Hearts | negative |
1973-Dec-29 Sat | 1973-Dec-29 Sat | Repertory | 1 | Lockport NY | Kenan Center, Taylor Theatre | King of Hearts | N/A |
1974-Jan-11 Fri | 1974-Jan-11 Fri | Test | 1 | Ventura CA | Ventura College Theatre | King of Hearts | PR |
1974-Jan-19 Sat | 1974-Jan-19 Sat | Test | 1 | Detroit MI | Union | King of Hearts | PR |
1974-Feb-1/2 Fri | 1974-Feb-2/3 Sat | Test | 2 | Manhattan NY | Elgin | King of Hearts (midnights) | Profile |
1974-Mar-19 Sat | 1974-Mar-19 Sat | Test | 1 | Asheville NC | Carmichael Humanities Lecture Hall | King of Hearts | PR |
1974-May-03 Fri | 1974-May-03 Fri | Test | 1 | Milton MA | Milton Academy Audio-Visual Theatre | King of Hearts | N/A |
1974-Jul-24 Wed | 1974-Sep-05 Thu | Reissue | 43 | Chicago IL | Playboy | King of Hearts | N/A |
1974-Jul-24 Wed | 1974-Oct-01 Tue | Reissue | 70 | Detroit MI | Studio North | King of Hearts | N/A |
According to a Mike who submitted a comment to
Ultimate Movie Rankings,
and who took as his source Wikipedia, which in turn took as its source Tino Balio’s book,
United Artists: The Company That Changed the Film Industry (Madison: University of Wisconsin Press, 1987), p. 279,
King of Hearts, presumably only in 1967, grossed a mere $580,000.
How much of that $580,000 was rentals remains a mystery, though we can with some safety guess it was a bit more than half.
That $580,000 compares favorably to the $250,000 gross for Ingmar Bergman’s Persona
or the $95,209 gross for Godard’s Made in U.S.A.
On the other hand, it fades into insignificance when compared to the $14,000,000 gross for Lelouch’s A Man and a Woman
or the $5,900,000 gross for Antonioni’s
I keep playing with these numbers.
So, the film played for 28 weeks in 1967, in 60 cities that we know about, and we can assume that a ticket averaged a buck.
580,000 admissions over 28 weeks comes to 20,714 admissions per week, mean average, or 2,959 admissions per day, mean average.
If we count each day on each screen, we have 1,193 days.
That’s about 580,000 ÷ 1,193 = 486 admissions per day per screen, mean average, which isn’t too bad at all.
It’s not great, but it’s respectable business, certainly.
I found a maximum of 16 prints being used on any one day in the US/Canada.
There were maybe two more in Australia.
There were probably two or three prints altogether circulating in Canada.
There may have been about five more on hand as emergency backups.
So, say there were 25 prints altogether, including a few emergency backups in each of the US, Canada, and Australia.
What does that mean?
Well, the average movie at the time was released with between 150 and 300 prints.
Maybe UA/Lopert decided not to give the US release much of a push, considering how badly it had performed in France?
I wish I knew.
It is clear that UA/Lopert had little confidence in King of Hearts,
and attempted to suffocate it here, as it had been suffocated in France.
That was despite the film’s doing rather well in its few venues with minimal publicity.
An extra push and stronger publicity could probably have increased revenues tenfold or even twentyfold.
Did some executives at UA/Lopert realize that the situation could have been bettered?
Probably, but, by that time, they were busy with umpteen other projects and just couldn’t be bothered about a small film
that they had already arranged to write off as a loss anyway.
Now, how can we determine if that claimed figure of $580,000 gross receipts for 1967 is accurate?
I have unfortunately worked in showbiz and I can assure you that no official claim is accurate
(no, not even Chaplin’s official claim that he destroyed
The Sea Gull).
What we need to understand is that King of Hearts, like the vast majority of movies, just came and went.
That’s exactly what movies were expected to do: come and go.
In that respect, it was treated no differently from almost any other movie.
You see, as far as investors are concerned, a movie is an instrument for
King of Hearts did not fit the pattern.
I do not know the cost of the film production, though I assume it was rather high,
since it necessitated paying the locals of Senlis to abandon their town square from 12 April through 10 June 1966.
In other words, every business in that part of town needed its costs and losses paid up front.
I do not have sufficient imagination to make such a calculation, not even a rough guess,
except to think it was probably substantial.
It seems that UA had paid all costs minus the overage.
How much UA had recovered from the film’s releases in France, West Germany, Finland, Sweden, and Denmark, I do not know.
It probably recovered not a lira in Italy, where Compania Cinematografica Montoro or its successors received all profits.
How much the film would need to earn in the US, Canada, and Australia in order to break even, I do not know.
I do know that all the Hollywood studios were in deficit in the last half of the 1960’s (the reasons are not the published ones).
How well King of Hearts performed at the box office, I am not sure,
and, as I say, I am not convinced by that official claim of $580,000 gross receipts.
I wish I could study the profit-and-loss statements, as well as the official and unofficial grosses and nets from individual cinemas.
Nonetheless, I can ascertain some facts courtesy of online newspaper searches.
Most of the reviews were wildly enthusiastic,
and though the release was minimal, it was sufficiently broad, as the film was shipped to cities large and small.
It often played considerably longer than the usual week or two,
it often went into lengthy 2nd run and 3rd, and
at least one cinema claimed strong earnings.
The film seems not to have been a success in Australia, where it was available only in a dub,
but it continued to spread around the US and Canada for nearly two years,
and right after its first run in many regions, beginning in 1968, it immediately went into frequent repertory.
It was shown a few times at midnights but, more often, it was the second added attraction with a new feature.
Yet, something odd happened.
Tiny little “art houses” found a loyal repeat audience.
They found that they could rely on this little movie to sell tickets.
When times were bad, when a little “art house” was in the red,
the solution was simply to book King of Hearts (or Bogey or Hitch) to make up for losses.
The same audiences would attend all over again, because they found the film addictive and they never tired of it.
The problem, predictably, was the condition of the few prints, which were very few indeed and getting fewer and fewer.
Film is extremely fragile and cannot withstand abuse.
The average projectionist, working with the average projection equipment,
had all the finesse and delicacy of a jackhammer.
Prints were all battered after a single screening and, as you can guess, they did not last long at all.
According to Tino Balio’s
The Foreign Film Renaissance on American Screens, 1946–1973 (Madison: University of Wisconsin Press, 2010), p. 9,
total US earnings (gross? rentals? net?) for King of Hearts to 1973 (does that mean through 1973?)
were $5,700,000.
So there. It just took the film a while to build up its reputation and its profits.
Patience, patience, patience.
Film executives have no patience.
Original US 1-sheet, 1967, Lopert Pictures Corporation.
I would love to know who created this poster. Australian daybill from the dubbed release of Sunday, 24 August 1969, also distributed by Lopert. Image shamelessly stolen from eBay.
One of those revival screenings occurred when Boulanger/de Broca’s subsequent movie,
Give Her the Moon, opened in the US.
The Central Square cinema’s screen 1 in Cambridge, Massachusetts,
decided to double it with the earlier King of Hearts.
I would hazard a guess that this is what happened:
The Central Square preferred double features and, since this new movie was directed by de Broca,
management thought it would be a nice idea to pair it with one of his older films.
The cinema’s booker called the exchange and rattled off a bunch of titles,
and learned that the cheapest available was King of Hearts.
As far as I know, King of Hearts had not been shown in Massachusetts
since its initial run at the Cinema Kenmore Square, 11–29 October 1967,
its second run at the Harvard Square in January/February 1968,
and its third run at the Brattle in December 1968.
Since the print had been collecting dust at the local exchange for a little over two years,
it could by then probably have been rented for a mere $25 or $30 straight, no percentages.
I don’t think there was anything more to it than that, but that is only my guess.
The Central Square #1 opened Give Her the Moon on Wednesday, 10 February 1971, and then a miracle happened.
The second bill, King of Hearts, caught the attention of some students in the audience and they fell in love with it.
They told their friends and pretty soon the film was so popular that the Central Square dared not ship it out,
but kept it showing through Tuesday, 13 April 1976, a five-year-and-two-month run, during which time numerous prints were worn to shreds.
The locals had colloquially begun to call the Central Square “The King of Hearts Theatre.”
Word soon got around and, by 1973, King of Hearts was a staple
not just at a few US “art houses,” but at all of them.
With the establishment of the ratings system in late 1968, UA had no further cause to worry about censorship scandals.
So, UA phased Lopert out in 1969 and shut it down entirely in 1970,
though a few stray Lopert prints continued to circulate through about October 1971.
UA took over distribution rights to King of Hearts,
but refused to replace worn prints and planned soon to withdraw the film permanently.
(A booking at the Temple in Ithaca NY, for instance, had to be canceled because the print was no longer available.)
Fear set in.
The cash cow was about to be euthanized.
That is why a brand-new company was formed, The Film Group, Inc.
The Film Group, Inc., licensed US/Canadian rights for three years, January 1974 through December 1976,
and reissued the film with new prints beginning in early January 1974, preceded by two cartoon shorts,
Bambi Meets Godzilla and
Thank You, Mask Man.
I do not know what contracts led to that unusual programming.
My memory is that “Lopert Pictures Corporation” nonetheless still appeared, in small print,
on screen during the opening credits of King of Hearts.
(If memory serves, it was immediately beneath the censor visa, it bore a 1967 copyright, and it was clearly added by the lab.)
There was a new poster, similar but different:
Poster for the 1974 re-issue by The Film Group, Inc. It had printer’s errors. First of all, only two of the cast members are named (well, four, because scenarist Boulanger and director de Broca also appeared on screen), though, as we can see from the previous poster, the contract required nine of them to be listed. More strangely, The Film Group, Inc., neglected to credit itself! I would love to know who created this poster.
You see, The Film Group, Inc., was brand new and its staff were still learning the ropes.
It was under the direction of brother-and-sister team
Randy and
Pat Finley, who ran a little arts cinema
in Seattle called The Movie House.
My guess (only a guess) is that the Finleys’ lawyer received a stern phone call from UA’s lawyer
who told them to set things aright or else.
There was a revised poster that corrected the original misprints.
All nine contractually obligated names were now included,
and “Distributed by The Film Group, Inc.,” was now clearly spelled out over Alan Bates’s ankle.
Here is that revised poster design:
There was also a variant poster design, with the difference being the addition of a legend at the top reading:
“THE KING AND HIS LOYAL SHORT SUBJECTS: BAMBI MEETS GODZILLA — THANK YOU, MASK MAN.”
That is the poster that Don Pancho’s had on display.
I cannot find an image of that poster online, though I did find several pressbook variations on it, which you can see here.
In case you are curious, no, The Film Group, Inc., did not submit the film to the MPAA CARA for a rating.
It was unrated.
Age restriction was left up to the individual cinema management.
In Albuquerque, there was no age restriction at all.
In other places, though, a number of cinemas told lies, as you will soon discover.
Shall we learn a little bit about The Film Group, Inc. and its strategy?
I think we should.
You see, were it not for The Film Group, Inc., we would likely never have known about King of Hearts.
“Permitted to fade away without much fuss.” And what else is new? Nearly ALL movies fade away without much fuss. There were several editions of the Detroit Free Press that day, and this was in at least one of those editions, but definitely not in all of them. Ross Caccavale? Ross Caccavale? Ya gotta be kiddin me.
The above article makes its point about King of Hearts having been “a resounding failure” when it opened in the US in 1967,
and, to demonstrate that point, makes mention of the paltry receipts at the
Granada in West Hollywood.
As we learned above, King of Hearts had a limited but healthy long run when it opened in the US in 1967.
Why did the Granada do poorly?
Let us check.
The Walter Reade Organization chain opened the Granada on Tuesday, 15 August 1967,
and the Granada’s
first offering was King of Hearts.
Now, this film was attractive pretty much only to the college and bohemian crowd.
The cinema sat 379 and it was not in a college or bohemian area, but in a
commercial district, across the street from a strip joint, not where bohemians would want to be, ever.
The ticket prices were not advertised, but as far as I know, apart from roadshow engagements,
movie tickets were $1.00 in and around Los Ángeles in 1967.
So $4,600 for one week would be 4,600 tickets.
There were three shows every weekday, five shows each Saturday and Sunday, for a total of 25 shows per week.
That is a potential of 25×379=9,475 tickets that could be sold each week.
So, that’s about 48% capacity, each showing, on average, which ain’t bad at all!
Rare was the cinema that performed so well.
King of Hearts played at the Granada through
Tuesday, 19 September 1967,
a five-week run.
The Film Group, Inc.’s, license expired at the end of 1976.
Actually, I think that The Film Group, Inc., itself expired at the end of 1976:
United Artists, belatedly recognizing that it had a goldmine on its hands,
assigned the film to its new art-house subsidiary, UA Classics (formed in 1975, I think),
and made new prints for a new release, which began, I think, Wednesday, 4 January 1978.
The new poster reverted to something nearly identical to the original design:
It is unfortunate that, in addition to the subtitled edition,
there was also an English dub, right from the start.
The dub was the edition that Lopert exported to
Australia in August 1969.
It seems that this English dub was booked in
Milwaukee in August/September 1967, in
Ithaca in September 1967, in
St. Louis in October 1967, in
Chico in May 1968, in
Pittsburgh in September 1969, and in
Fort Lauderdale in May 1973.
Even when The Film Group, Inc., licensed the rights, it, too, made new prints of the English-dubbed edition,
one of which played in
Bennington in May 1976.
I never saw the English dub.
If I ever get the chance, I guess I shall watch it, but I’ll be cringing all the way through.
I’m certain it’s horrid, but I am curious about any clues it might contain.
When King of Hearts was
first issued on VHS and Beta in this country
in or just before August 1981, by
Magnetic Video Corporation
(which at the time was owned by 20th Century Fox), licensed from UA,
it was pan-and-scanned and at least some copies were dubbed into English.
I found the idea so revolting that I refused even to look at it.
Now I regret not having purchased the tape.
Apparently, that exact same transfer was also issued on
a 20th Century Fox CED (Selectavision) disc the following year.
RCA released a CED Selectavision disc
(RCA 01480) in July 1984,
allegedly letterboxed, which would have been highly unusual for a CED release, and, I presume, dubbed into English.
There was also a laserdisc from Warner Home Video (NJL-99724) in Japan on 23 February 1991, pan-and-scanned,
dubbed entirely into English, with Japanese subtitles.
I would love to know who designed this box. The CED (Selectavision) of the dubbed edition, from 20th Century Fox. Images blatantly stolen from an eBay listing. I would love to know who designed this caddy and who wrote the text.
When I saw the movie on cable TV in about 1985, I was horrified.
It was pan-and-scanned and it was entirely subtitled.
Even the English-language scenes were subtitled, but the subtitles were based on a French translation,
and were not transcriptions of the actual dialogue!
Apparently, the people who submitted the subtitles based their work on a French-language transcript,
and never bothered to watch the movie.
Why am I not surprised?
I still have that monstrosity in storage somewhere.
Oddly, in release after release after release, at the cinemas and on video, we see the identical mistakes.
There is a brief English-language moment that has a French translation in
By the way, the film was two minutes longer when it premièred in France.
I had sort of expected the 1990
Criterion laserdisc to include those missing segments, but it did not.
I never saw the
RCA Selectavision CED or
Warner Home Video laserdisc,
and so I have no idea which versions they were or how complete they were.
When the film was first issued on
DVD in this country, on Tuesday, 10 April 2001, by MGM, at last, it was complete!
Monseigneur Marguerite has an extra few lines and there is a brief epilogue.
MGM uttered not a peep about any differences and do you want to know why?
That was simply because MGM grabbed a different master (probably from its Paris office)
and had no idea that it differed from what American audiences had seen before.
When I saw a new 35mm print at Grauman’s Egyptian on Sunday, 11 October 2009,
it, too, was complete, identical to what I had just witnessed on DVD.
I suspect that it was de Broca himself who had made the slight deletions in 1967,
since they are so well made, but I do not know for certain.
The abrupt ending with Bates standing in front of the gate is brilliant, defiant, uplifting.
The epilogue, inside the hospital, is wonderful and beautiful, but painfully sad.
The women and men are caged in different rooms.
The women look wordlessly through the bars at their men.
The queen is locked away from her king.
The duke gives voice to what was only implied over the past two hours:
The inmates are not crazy; they intentionally chose to live in a fantasy rather than in reality.
The duke’s beatific expression falls and becomes morose in the split second as the image fades out.
His words, which at first seem like homily, prove to be dogma.
I cannot make up my mind which ending works better, though I can say that each ending creates a different overall feel and mood.
The prior US prints had a brief credit roll at the end, which my memory tells me was in French and looked to me like an American
I should also say that each release had freshly translated subtitles.
My memory is that the print from The Film Group, Inc., which I saw in April 1975 and again at the end of 1976,
had much better subtitles than anything issued since.
Why do I tell you all this?
Simple.
I tell you all this so that we can get to the punch line.
In November 1976, Donald Pancho’s must have been hurting for funds,
and so booked King of Hearts for a
Every good punch line deserves a topper. So, here is the 1967 Italian poster:
I would love to know who created this poster.
And then, well, just because, hey.
Even that was nothing new. Here was the ad for the US première, clipped right from the pressbook:
Oh, heck.
I should add another trivial note
of no consequence to world events, global climate shift, soil erosion, poisoning of oceans, or anything else like that.
Donald Pancho’s had generally projected anamorphic films with .715"×.715" apertures,
rather than the more proper .715"×.839" apertures,
which were not in the inventory and which would have overfilled the screen
with the lenses that were in the inventory and was thus losing a tremendous amount of the width.
I think it was on my third Saturday of King of Hearts (11 December 1976)
that I recommended that projectionists use the undercut .650"×.775" apertures instead.
There would be some loss in height, but a fair gain in width.
As has almost never happened ever in my life, before or since, people took my advice.
By the time I saw it that fourth Saturday, it looked significantly better!
The height actually needed to be cropped, because there had previously been frameline flashes,
and the framing varied from shot to shot.
In half the shots there was a the tiniest sliver of the bottom of the image at the top,
or, if framed differently, in the other half of the shots there was the tiniest sliver of the top of the image at the bottom.
It really needed to be cropped slightly, maybe to .705" in height.
One other trivial note of no consequence to mass extinctions or ozone depletion or water rights on reservations or mandatory sentencing:
It must have been sometime in 1977 or early 1978 that I was in the booth at Donald Pancho’s,
and Ernie showed me a letter that Movie, Inc.,
had just received from United Artists or some subsidiary thereof or possibly an exchange,
warning of the sorrowful condition of the print of King of Hearts that was on its way over.
Stapled to the letter was a small sample, I think three frames (an early scene with Adolfo Celi), of the damage in evidence throughout:
Every sprocket hole had popped and every sprocket hole had a rip that tore almost right into the next sprocket hole.
Apparently, a projectionist had not lubricated the gate or the print,
and had run the green print on a projector that had Foxhole CS sprocket teeth —
and surely no longer had Foxhole CS sprocket teeth after battering that print.
How on earth would anybody possibly be able to project this?
I did not attend that scheduled showing of King of Hearts, nor did I ever ask how it went.
Now that I have blathered on and on and on and explained to you more than you ever wanted to know about King of Hearts,
I realize something.
You see, to write this side note, I needed to dig through old newspapers and various postings online,
and that is how I learned that everybody who has written about this movie has misunderstood it.
That is depressing.
So, I guess that King of Hearts was a failure, after all.
A successful story is one that is widely understood.
Yes, I agree that it is
I read all the customer comments posted on Amazon and I think a few of them are worth reproducing.
Remember when I mentioned that this film is trilingual?
The French speak French, the Germans speak German, the Scottish speak English,
and most people cannot understand the other two groups.
That is a vital plot point.
Remember what I mentioned about the original December 1966 French version being two minutes longer than the versions originally shown in the US?
Remember above when I mentioned that the original 1981 VHS release and the cable-TV version were pan-and-scanned?
Below we have a comment from a guy who had a problem and, now that I checked again, I see what he means.
The transfer was letterboxed, but it was not optimized for 16×9,
which results in a tiny rectangle in the middle of the screen.
The colors are bad and the resolution is low, too.
Just to make it nice and sparkling clear:
Above is a frame grab of the original, as intended to be shown at the cinema. Above is how it would have displayed on your old TV set. So what’s all this about a marginal “10% gain”?
Remember when I mentioned that the credit roll at the end is not included in all the prints,
and that the end music was once much shorter?
I just found an essay
by a guy who dislikes pretty much everything about the movie.
Underneath his essay is a comment from a Keith Enright:
All in all, I am reminded of the time when I was 15, when I mentioned to another kid my age that I had recently seen and enjoyed King of Hearts.
His immediate bullying response: “Oh that was stupid!!!!! It was all in German!!!!!”
As we all know, UA was gobbled up by MGM, purportedly because of Heaven’s Gate, but if you believe that story....
Then Sony gobbled up MGM/UA.
Whatever happened to Compania Cinematografica Montoro, I do not know,
but somehow its rights were obtained by Studio Canal.
According to DVDClassik,
the 4K restoration from 2017/2018 came about only because the de Broca family
purchased
Getting back to the legend that Maurice Bessy based his story on a true event,
well, like I said above, I have my doubts.
Take a look at
this IMDb posting from 8 February 2006, 14:38:22UT:
Claude Monet, Les coquelicots, 1873.
I sent jsmick-2 a message via IMDb some years ago, but he never responded.
I still do not know who
On the off-chance that you actually read this chapter,
how will you react the next time somebody explains to you that King of Hearts flopped in the US on its first release and that it got horrid reviews?
There’s a lesson in there.
If, for absolutely no reason at all other than the sheer malicious joy of telling public lies,
people can misrepresent such inconsequential matters as the popular reception of a movie or its gross and net earnings,
can you imagine how badly local news and world news is misrepresented?
Text: Copyright © 2019–2021, Ranjit Sandhu.
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